AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Trends in the US
A look at the performance of top Film & Television applications in the US during Q2 2024, showcasing user engagement and download metrics. Insights reveal notable trends and usage patterns.
In Q2 2024, the Film & Television category saw varied performances across major apps on the unified platform. The data, sourced from Sensor Tower, provides a snapshot of downloads, revenue, and active users.
Amazon Prime Video experienced a peak in revenue at $692K during the first week of June, with a notable dip to $342K in the last week of May. Downloads fluctuated, reaching a high of 98K in the last week of April, while weekly active users saw a peak of 2.37M in early May, followed by a slight decrease to 2.1M by the end of June.
Netflix maintained a steady revenue stream, hovering around the $100K mark, with a slight increase to $111K in the last week of April and June. Downloads for Netflix saw a high of 60K in mid-April, while weekly active users started at 5.54M in April, decreasing to just under 5M by late June.
Disney+ showed a strong start in April with revenue at $1.48M, which then stabilized around the $1M mark for the rest of the quarter. Download numbers for Disney+ were consistent, with a peak at 57K in the first week of April. Active users experienced a slight decline from 2.86M to 2.41M over the course of the quarter.
ARD Mediathek, despite generating no revenue, saw a significant increase in downloads from 31K to 110K in mid-June, with active users peaking at 858K in the same period.
RTL+ revenue showed growth, starting at $229K and reaching a high of $288K in mid-June. Downloads for RTL+ reached 68K in the third week of June, with weekly active users climbing from 368K in early April to 435K in mid-June.
For more detailed insights on the performance of Film & Television apps and others, Sensor Tower's comprehensive data offers deeper analysis into the app ecosystem.
